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The Secret of Covers That Sell

The most eagerly anticipated and potentially most frustrating meetings I attend are by far the unveiling of a new cover. Typically conducted in the Art Directors office I can only hope that he/she has listened to all the "sage" consul and perfected this cover otherwise you'll be telling this emotionally charged art person that their baby is ugly.

To hold your own with the art directors and editors you have to become their primary and trusted source of consumer information.

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